A new generation of New York teens, living large in the City—and attempting to dodge the all-seeing eye of an anonymous Instagram account, Gossip Girl. The series is as much about the phone screens that document the drama in each episode as it is the events playing out “IRL.”
Scripted Social Media Supervisor | Scripted phone screens and text messages appearing in the series. Produced the photo and iPhone video elements in each episode.
For more information, find The New York Times feature.
A teen drama following the lives of ten high schoolers, as their stories intersect through romance and friendship. The show takes place across multiple platforms: Clip drops rolled out in “real time” (i.e. events taking place at 3 pm on a Monday are posted at 3 pm on a Monday), screenshots of text conversations between characters, and posts to the characters’ Instagram accounts.
Transmedia Producer | Scripted, directed, and produced the interlocking storylines of 15 character Instagram accounts, in coordination with episode drops. Wrote all text messages for the series.
For more information, find The New Yorker feature and Teen Vogue interview.
A fully interactive, virtual recreation of the home where Silicon Valley heroes Richard, Dinesh, Gilfoyle and Jian-Yang live and work. The experience is designed to immerse fans in the show’s universe, making them feel like “one of the guys.” It’s filled with games, jokes, and first-hand encounters with the characters (through video and voice calls), with a total of 756 interactions to explore.
Creative Lead | Ran VR writers room to devise all narrative interactions within the experience and scripted the video elements performed by Silicon Valley actors.
Awards: Cannes Lion (Digital Craft), Clio (Silver Winner)
Explore the VR experience here.
Digital storytelling for HBO shows, including Euphoria, Game of Thrones, Curb Your Enthusiasm, High Maintenance, and Silicon Valley. Campaigns involved creative development and execution of short-form video, social media profiles, and “world-building” story extensions across apps, websites, and virtual reality.
Associate Editor | Developed digital content to extend the universe of each show beyond the episodes.